"Cider/Perry in Italy" is now available at Fast Market Research

Cider/perry in Italy remains an immature category, although on which is becoming increasingly dynamic. Nevertheless, cider is not yet a product that is fully known and appreciated by Italian consumers, although growth figures remain consistently positive.

Competitive Landscape

Cider/perry in Italy remains dominated by InBev Italia with its Strongbow Gold brand, which held a 74% total volume share in 2014. This brand was introduced into Italy in 2011 and the brand has attempted to develop the cider culture in a country in which wine is a traditionally very popular drink. The only Italian website dedicated to cider, www.gustosidro.it, is owned and managed by InBev Italia.

Industry Prospects

The consumption of cider/perry in Italy is set to grow strongly over the forecast period, especially among women and people with coeliac disease as cider is a gluten-free drink. This trend is set to be more evident in the main metropolitan areas of Milan and Rome and in the Alpine regions of Valle d’Aosta and Trentino Alto-Adige.

Full Report Details at
- http://www.fastmr.com/prod/1031417_ciderperry_italy.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Italy?
* What are the major brands in Italy?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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