"Retail Tissue in Azerbaijan" Published

New product launches and the increasing penetration of tissue products due to wider distribution and increasing levels of education and hygiene awareness encouraged further growth in retail tissue in Azerbaijan in current value terms in 2014. Value sales increased by 12% in current terms in 2014, which was slightly ahead of the growth rate witnessed in 2013 largely thanks to rising disposable income levels. In addition, this trend has also been encouraged by widening distribution of affordable domestic brands which offer high quality and a wide range, such as Sun, Bono, Aura and Papi.

Competitive Landscape

Azersun Holding MMC led sales of retail tissue in 2014 with a value share of 39%. The domestic brands of the company, such as Sun, Aura, Bono and Papi, are well known in Azerbaijan and have widespread distribution. The company invests in advertising and can offer products at more competitive prices. Azerbaijani producers are gradually modernising their manufacturing technologies and gaining strength to compete with international players.

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Industry Prospects

Over the forecast period, domestic players will be even more active. Therefore, competition with multinationals will intensify further. Companies will try to sell more packaged toilet paper and connect those products to different promotions and discounts, such as sticking packages of napkins brands to toilet paper and/or kitchen towels of the same brand. Local companies will try to invest in packaging to make it more stylish and eye-catching. More scents are expected to be added to toilet paper and facial tissues.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Azerbaijan?
* What are the major brands in Azerbaijan?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?

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