Competitive Landscape
Greid TOV led the category with a 3% value share in 2014. The company specialises in indoor furniture. The company’s position is underpinned by the fact that it offers a good quality/price mix, supports its products with marketing promotions such as mass media ads, and has developed a network of distributors.
Full Report Details at
- http://www.fastmr.com/prod/1036437_home_furnishings_ukraine.aspx?afid=301
Industry Prospects
On one hand the adoption of extra customs is to have a negative impact on the share of low-cost imported home furnishing products; on the other hand, it will stimulate demand for domestic products which offer the same or even better quality at lower prices.
Home Furnishing Market Research
Analyse key trends and developments in Ukraine for all product categories, competitors and channels.Evaluate the market position and financial performance of the leading national and international market players.
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