Newly released market study: Smoking Tobacco in Australia

Smoking tobacco had the strongest performance in tobacco in Australia and was the only category to record an increase in retail volume sales in 2014, excluding vapour devices. This was achieved primarily through the performance of RYO tobacco.

Competitive Landscape

International players dominated sales in smoking tobacco in 2014, with the two leading players, Imperial Tobacco Australia and British American Tobacco Australia accounting for 91% of retail volume sales. Scandinavian Tobacco Group was the third-ranked player in smoking tobacco, holding a marginal share through its pipe tobacco brand, Borkum Riff.

Industry Prospects

Smoking tobacco is expected to produce the strongest performance in tobacco over the forecast period, recording a 3% volume CAGR. Potential opportunities for growth include the planned excise tax increases in 2015 and 2016, which are likely to cause a shift from factory-made cigarettes to RYO tobacco over the forecast period, as was observed during the review period.

Full Report Details at
- http://www.fastmr.com/prod/1036717_smoking_tobacco_australia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Smoking Tobacco in Australia?
* What are the major brands in Australia?
* How was toys and games affected by the global recession?
* Which product categories performed best in the last year?
* What are the new any safety regulations affecting the industry?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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You may also be interested in these related reports:

- Smoking Tobacco in Belgium
- Smoking Tobacco in Belgium
- Smoking Tobacco in Germany
- Smoking Tobacco in Switzerland
- Smoking Tobacco in Netherlands