New market study, "Incontinence in Belarus", has been published

From: Fast Market Research, Inc.
Published: Thu Aug 27 2015

Incontinence is a rather small category in Belarus. Such products are available in Belarus, but continue to be quite expensive. Low product affordability due to the low level of state pensions in Belarus is the key factor that influences category development. Moreover, the issue of incontinence remains a taboo subject in Belarus due to social embarrassment, especially amongst people living in rural areas. Many people with incontinence are unaware that they can relieve their discomfort by using specialist products. Such people often use sanitary towels or pantyliners instead.

Competitive Landscape

Incontinence in Belarus is characterised by a dependency on imports and the dominance of one company – TZMO, which continued to lead in 2014, recording an 85% value share. This company also recorded the largest increase in value share of two percentage points in 2014. The company’s brand Seni remained the only generally known brand in the category and was much more widely available than other brands, being present in all key distribution channels.

Full Report Details at

Industry Prospects

Incontinence is expected to grow at a CAGR of 5% at constant 2014 prices over the forecast period, with volume sales growing at a CAGR of 3%. Several factors are behind this expected growth. The increasing level of incidence of incontinence due to the ageing of the Belarusian population is likely to play an important role in category growth. Rising awareness of the availability of solutions to incontinence problems could also be a key driver. The population aged 65 years and over is projected to increase by 3% in Belarus over the forecast period as a whole. In addition, incontinence has further growth potential because the product penetration rate amongst the population was very low as at the end of the review period. Moreover, the attitude of some of the population is predicted to improve due to increased awareness about incontinence and incontinence products. More people will realise that incontinence products can relieve everyday suffering. Increasing numbers of consumers will treat incontinence products as one of the necessities of life, like other traditional hygiene products. Consequently, more retailers may gradually include such products in their ranges.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

About Fast Market Research

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You may also be interested in these related reports:

- Incontinence in Japan
- Incontinence in Austria
- Incontinence in Turkey
- Incontinence in the Czech Republic
- Incontinence in the Netherlands
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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