New Study: Cigars in Bulgaria

From: Fast Market Research, Inc.
Published: Thu Aug 27 2015

Cigar smoking has a long history in Bulgaria, but its image is very different from that of cigarettes and smoking tobacco. While cigarettes are the everyday smoking product, cigars (large, standard, small and even cigarillos) are seen as luxury. They are bought for special occasions and as a treat, even by people who are not regular smokers. The positive publicity about cigar smoking in the press and the mysterious and luxury image of cigar smokers boosted the category’s performance.

Competitive Landscape

The competitive landscape in cigars is not dynamic. There are only a handful of cigars importers and distributors in Bulgaria, but at the brand level the category is very fragmented. In contrast to cigarettes, there was little newcomer activity and the key importers and distributors remain the same (there is no cigar production in Bulgaria). Kaliman Karibe is the dominant player both in cigars excluding cigarillos and cigarillos with a 49% and 57% share of volume sales respectively. The company owns a large distribution network of specialised retail outlets, as well as exclusive rights for the import of some of the most highly valued brands on the market – particularly in cigars excluding cigarillos.

Full Report Details at

Industry Prospects

Cigars is expected to continue its positive volume growth in the forecast period and increase by a 2% CAGR. The rate is expected to be similar to that of the review period. Cigars were not as frequently smoked as cigarettes and only reserved for special occasions. This renders demand more static and smoothly developing. The South American and Caribbean culture, with Latin American dancing themed parties and positive images of the lifestyle coming from this region will continue to influence the category positively. The Cuban-themed parties run by restaurants and private companies are expected to continue and serve as word-of-mouth advertisement for cigars.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  

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You may also be interested in these related reports:

- Cigars in Russia
- Cigars in Serbia
- Cigars and Cigarillos in Germany
- Cigars in the Netherlands
- Cigars in Iran
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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