Just Published: "South Korea Consumer Electronics Report Q3 2015"

We expect the South Korean consumer electronics market to plateau in terms of market value over the medium term . Growth will be slow due to market maturity and significantly underperform emerging markets in the region , but crucially will remain lucrative in per capita spending terms . In the short term, high household debt levels will be a constraint on consumer spending and over the medium term high penetration rates in almost all device categories mean s there will be no surge in demand as first-time buyers enter the market . Phablets, convertible/hybrid notebooks and emerging technologies such as OLED and ultra-HD TV sets and wearable computing devices offer medium-term growth potential.

Full Report Details at
- http://www.fastmr.com/prod/1020538_south_korea_consumer.aspx?afid=301

Headline Expenditure Projections

* Computer Hardware Sales: USD10.8bn in 2014 to USD10.5bn in 2015, -3.5% in US dollar terms. Tablet volume growth slow as a result of saturation, limiting overall PC market value growth with the notebook and desktop markets also saturated.
* AV Sales : USD3.33bn in 2014 to USD3.38bn in 2015, 1.5% in US dollar terms. The stabilisation of the of digital camera market and increased share of TV sales accounted for by UHD sets will tip the market back into positive growth territory.
* Handset Sales : USD6.8bn in 2014 to USD7.0bn in 2015, +1.8% in US dollar terms. South Korea is one of the first markets to reach smartphone market saturation, leaving vendors largely reliant on upgrade/replacement sales and presenting diminished growth prospects versus emerging markets in the region.

Key Trends & Developments

South Korean Handset, smartphone and phablet market leader Samsung Electronics reported its Galaxy Note phablet range sold 10mn units in South Korea in 2013, while in 2014 it is estimated to once again have led the market with the launch of the flagship Galaxy S5 and Note4 phablet. However, the release of a larger iPhone by Apple appears to have enabled the US vendor to make significant inroads in South...

The South Korea Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in South Korea.

BMI Research's South Korea Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in South Korea.



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