Chile Consumer Electronics Report Q4 2015 - New Study Released

Chile is the most lucrative consumer electronics market in Latin America in per capita terms, supported by an affluent consumer base, particularly in and around Lima. Our analysis of household income trends supports our view for expansion of the market for consumer electronics devices over the medium term, with a deepening of the mass market expected to yield opportunities to vendors through both first-time buyers and upgrade sales. The outlook is markedly weaker i n 2015 when we expect peso depreciation to be a drag on market value growth by eroding Chilean household purchasing power in global markets , i . e . for imported devices. This effect will , however , be somewhat countered by lower oil prices that should feed through to a higher spending power at the consumer level. Despite some ambiguity, we expect 2015 to be the weakest year of growth in the forecast period due to peso depreciation , before a recovery in spending that strengthens in the latter years of our forecast period .

Full Report Details at
- http://www.fastmr.com/prod/1038232_chile_consumer_electronics.aspx?afid=301

Headline Expenditure Projections

Computer Sales: USD1.26bn in 2014 to USD1.18bn in 2015, -6.1% in US dollar terms. A combination of peso depreciation and contraction of the tablet market after the initial boom and a lengthening of replacement cycles will result in a contraction of PC market spending in 2015.

AV Sales: USD987mn in 2014 to USD893mn in 2015, -9.5% in US dollar terms. Forecast downgraded in Q4 to reflect the negative impact of peso depreciation on TV set upgrades, while the digital camera market will continue to decline.

Handset Sales: USD1.44bn in 2014 to USD1.51bn in 2015, +4.8% in US dollar terms. A continued boom in smartphone volumes will ensure continued growth in value terms, but increasing saturation and peso depreciation mean growth is expected to slow from the rate seen in 2014.

The Chile Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Chile.

BMI Research's Chile Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Chile.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for Chile

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