Newly released market study: Menswear in Hungary

Retail value sales of menswear saw growth of 12% in 2014, thanks to the overall upsurge in expenditure on apparel products by the population, following a long period of foregoing purchases in the wake of the financial crisis. Menswear saw performance similar to womenswear in 2014, in terms of both retail volume and value sales growth.

Competitive Landscape

While multinational players lead men’s outerwear in Hungary, domestic players enjoy a stronger position in men’s outerwear relative to women’s outerwear. C&A Mode is the leading player in menswear in Hungary. In 2014, it accounted for a retail value sales share of 5%, with H&M and Tesco-Globál Áruházak following, each on a retail value sales share of 4%.

Full Report Details at
- http://www.fastmr.com/prod/1038447_menswear_hungary.aspx?afid=301

Industry Prospects

Menswear sales are expected to record a CAGR of 6% at constant 2014 prices over the forecast period. Men’s tops is expected to see the most dynamic retail value sales growth, at a predicted CAGR of 8% at constant 2014 prices. Meanwhile, the average unit price of menswear is expected to increase by 7% at constant 2014 prices over the forecast period, with retail value sales growth mainly driven by increasing retail volume sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Hungary?
* What are the major brands in Hungary?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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- Menswear in Hong Kong, China