"Cider/Perry in Romania" now available at Fast Market Research

Cider/perry was a niche category in 2014. Despite its very low base, the category did not show a good performance because the product is unknown to the majority of consumers of alcoholic drinks. Also, there is no clear perception about these products, given their positioning on shelves in the same area as sparkling wine.

Competitive Landscape

Due to its very low size and the number of recent launches, cider/perry can be considered fragmented, with many brands sold especially on the internet, but also in hypermarkets. They all account for minor shares and aim to attract the attention of a public which shows more curiosity than interest in these products, which means that the loyalty to a particular brand is very low.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/1036289_ciderperry_romania.aspx?afid=301

Cider/perry is expected to see a single-digit total volume CAGR over the forecast period. Dynamism will be less affected by low purchasing power and more by the lack of tradition of consumption and by awareness being limited to a few large cities and educated people, who are aware of the benefits of cider/perry as an antioxidant, with a low alcohol content.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Romania?
* What are the major brands in Romania?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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