New Market Research Report: Irons in Thailand

Consumers switched their interests from traditional electrical irons to steam irons. In the past, the traditional iron was heavy and difficult to reduce wrinkles on clothes. Steam irons gained in popularity among Thai consumers. Not only is an iron a one a kind of product which every household must have, steam irons is a product which is changing to match with consumers’ hectic lifestyles with busy schedules.

Competitive Landscape

Philips led irons with 45% volume share to reach 1.4 million units sold, followed by Sharp Thai City with 23% share and 710,000 units sold. Third ranked in irons in 2014 was Groupe SEB with 8% volume share and 250,000 units sold. Philips provided products with modern design, variety of models, and high innovation and technology applied to the products more than other brands. Whenever Thai consumers think of buying irons, Philips is a top of mind brand.

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Industry Prospects

Irons is predicted to record a volume CAGR of 4% over the forecast period, which will be much slower than the review period average of 7% because consumers in urban and suburban areas are living more rapid lifestyles full of activities and have no time to take care of themselves and their families. Therefore, they are starting to depend more on laundry services and dry cleaning shops where there were many shops open with discounts and promotions available. Whenever they are dissatisfied with a shop’s service they can change to a new one instead. Moreover, competition amongst laundry shops has increased so they had to develop strategies, promotions, and service to better serve consumers and solve all of their problems. With laundry shops, most consumers clear some of the burden of ironing which will negatively impact the forecast performance in the future.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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