Market Report, "Earthmoving Equipment Market in Italy 2015-2019", published

The earthmoving equipment market is one of the major segments of the construction equipment market. An increase in travel and tourism development activities has been driving the growth of the market in Italy. Development of the renewable energy sector has boosted the demand for construction of solar energy and renewable energy projects in the country, necessitating the requirement for earthmoving equipment.

Technavio's analysts forecast the earthmoving equipment market in Italy to grow at a CAGR of 5.19% during 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "Construction companies, especially SMEs, face budgetary constraints and cannot buy earthmoving equipment. This has led to the significant growth of the rental business for earthmoving and other construction equipment in Italy. Equipment can now be leased on a daily or yearly basis."

According to the report, construction companies in Italy are replacing outdated and older construction equipment with new equipment that is fuel efficient and high performing. In April 2015, Gehl launched three new mid-framed R series radial lift skid-steer loaders with enhanced features like a new operator station with an integrated digital display and a new load arm designed for increased visibility.

Further, the report states that Equipment manufacturers need to cope with the changing customer needs brought about by developments in the construction industry. Construction companies are investing in cost-effective earthmoving equipment, and to minimize machine idle time and make the most of their investments, they are opting for customized equipment.

The key players in the Earthmoving Equipment Market in Italy are Komatsu Italia Manufacturing (KIM), IHIMER Group, Kubota Europe, and SCAIP. while other prominent vendors include Gehl, Hitachi Construction Machinery, JCB, Volvo, Liebherr Group.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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