New market study, "Global Retail Touch Screen Display Market 2015-2019", has been published

A touchscreen display includes a touch sensor, a protection layer, and other components used to detect the touch. A touchscreen is usually operated using fingers or using a stylus depending on the convenience and the type of the touchscreen. It has wide applications; most of them are used in smartphones and tablets. Apart from these, they are used in ATMs, kiosks, POP devices, retail signage, transportation, media players, laptops, and PCs. The various technologies used in the touchscreen are the following: resistive technology, projected capacitive, and infrared technology.

Commenting on the report, an analyst from Technavio's team said: "The adoption of touch screens at retail outlets globally has seen a significant rise to keep up with the advances in technology in the current market scenario. There are various technologies that are used depending on the type of application. Retail stores predominantly use resistive touch screen technology for various applications. Resistive technology will continue to be the major technology application in retail outlets."

According to the report, the market is shifting to high-tech in-store mobile applications, which is a major trend in the retail industry, and thus projected capacitive technology, which is the leading technology used in smartphone and tablet displays, is expected to grow. The technology has seven times more endurance than resistive technology and thus can be a cost-effective solution in the long run. Projected capacitive technology can support multi-touch technology, which is another major industry trend.

Further, the report states that increasing cost of production is a major challenge for this market.

The key players in the Global Retail Touch Screen Display Market are 3M, Atmel, Elo Touch Solution, Innolux, Sharp and TPK Holding while other prominent vendors include Cypress Semiconductors, Digipos, Elo Touch Solution, Key Tech, Melfas, NEC Display Solution, Planar Systems, Samsung Group, Shenzhen L&M Electronic Technology, Smart Technologies, Touch International, UMA Information Technologies and Wintek

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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