"United States Consumer Electronics Report Q3 2015" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Sep 01 2015

The US consumer electronics market is a global leader in terms of market size and adoption of the latest technology - with high penetration rates in most device categories. High penetration will lead to slower growth in some of the key markets such as tablets, smartphones and digital cameras. Despite the maturity of the market BMI believes significant opportunities remain in emerging product categories, as well as the result of a high replacement rate in key categories such as smartphones. Growth areas include large-size HD and UHD TV sets, smartphones, Microsoft Windows 8 convertibles/hybrids, Ultrabooks and smart TV sets. Meanwhile, tablet vendors are already reporting a slight slowdown in sales. However, over the medium term we believe questions still remain about the sustainability of consumption in the absence of strong wage growth and the fact that most sales will be upgrades rather than new consumers. Over the forecast period computer sales will remain the key driver to the market's growth.

Full Report Details at
- http://www.fastmr.com/prod/1020568_united_states_consumer.aspx?afid=301

Headline Expenditure Projections

Computer Hardware Sales: USD195.3bn in 2014 to USD201.3bn in 2015, +3.1% in US dollar terms. Tablet replacement sales and hybrid notebook sales will be the strongest areas of performance in 2015.

AV Sales: USD54.9bn in 2014 to USD54.8bn in 2015, -0.2% in US dollar terms. The growth of TV and audio revenues will be offset by the continued contraction of the digital camera market, although performance will be stronger than in 2011-2014.

Handset Sales: USD58.0bn in 2014 to USD58.7bn in 2015, +1.1% in US dollar terms. Smartphone market maturity and price pressures in the Android ecosystem will see handset market value growth continue to decelerate in 2015.

Key Trends & Developments

* BMI estimates the tablet market in the US contracted by almost 20% in volume terms in 2014 and we expect the decline to continue into 2015, albeit at a slower pace. This view is reinforced by news that tablet sales of one of...

The United States Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in United States.

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