Market Report, "Cigarettes in Vietnam", published

There was a rising trend towards cigarettes with mentholated flavour over the review period. Consumers, especially young ones, tend to consume menthol cigarettes on a more regular basis. In response, British American Tobacco introduced Craven A Click in September 2014, and Philip Morris introduced Marlboro Ice Blast in December 2014. Both products had a mild taste with a menthol capsule and attractive pack design.

Competitive Landscape

The Vietnamese government continued to strictly control the tobacco industry through its ownership and management of Vietnam National Tobacco Corp (VINATABA). As a result, VINATABA maintained its leading position in cigarettes in 2014 thanks to strong support of the government.

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Industry Prospects

Cigarettes is expected to see volume sales fall at a CAGR of 3%, which is one percentage point lower than that of the review period. The slower growth is attributable to graphic health warnings, anti-smoking activities carried out by VINACOSH, stricter government enforcement of tobacco law, and rising health awareness due to repeated warnings against smoking in public media.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigarettes in Vietnam?
* What are the major brands in Vietnam?
* What is the legislative environment like in Vietnam?
* What are the rates of cigarette taxation in Vietnam?
* Do premium, mid-price or economy cigarettes dominate in Vietnam?
* What is the rate of illicit trade in Vietnam?
* How many smokers are there in the country?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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