Dog Food in China - New Market Report

From: Fast Market Research, Inc.
Published: Wed Sep 02 2015

Both international and domestic players recorded buoyant growth within dog food in 2014, mainly because of the performance of new products within premium dog food that were in line with the health and wellness trend. Growth was also due to the rapid expansion of sales networks in third- and fourth-tier cities through players cooperating with local distributors, retailers and developing franchised chain stores. In addition, the increasing dog population and the rising cost of dog food also helped achieve value growth.

Competitive Landscape

Royal Canin Au Yu (Shanghai) Pet Food Co continued to lead sales of dog food in 2014. The company offered a wider product range than other companies within dog food. Consumers could always find products that were the most suitable for their dogs whatever the type, sizes or life stage. In addition, as a company positioned within high-end sales, Royal Canin Au Yu (Shanghai) Pet Food Co took advantage of premiumisation within dog food in China, while most companies were still targeting mid-priced sales. In addition, the player built up consumer loyalty by setting up a consumer club called Royal Club, and club members could share the benefits of customised e-magazines, community activities and specific promotions only for club members.

Full Report Details at

Industry Prospects

Dog food is expected to grow at a CAGR of 12% at constant 2015 prices over the forecast period. Rising awareness of feeding dogs with prepared packaged dog food and increasing disposable incomes will be the main drivers. In addition, the expansion of both international niche brands and domestic players will be another important factor that helps support dog food sales. Under these circumstances, dog food is expected to record stronger growth than was registered over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Dog Food in the Netherlands
- Dog Food in the US
- Dog Food in Peru
- Dog Food in Belgium
- Dog Food in Turkey

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »