Just Published: "Iran Consumer Electronics Report Q4 2015"

We revised the outlook for Iran's consumer electronics market in the Q415 update to reflect the increased growth potential as the easing of sanctions crystallised following the nuclear deal in July 2015. We also revised historical data for Iran, and now estimate the market was smaller than under our previous forecast by benchmarking spending given the lack of accurate data available for the domestic market. Under our revised outlook we expect consumer electronics spending growth to accelerate from 2016 as the easing of sanctions makes a positive contribution through increased supply of devices and formalisation of retail, which will drive down prices and catalyse volume growth, enabling vendors to tap into positive fundamentals including population and income growth. We do however continue to stress downside risk and uncertainty surrounding the outlook for Iran, including political and operational risk, and the challenging economic environment.

Full Report Details at
- http://www.fastmr.com/prod/1038800_iran_consumer_electronics.aspx?afid=301

Headline Expenditure Projections

Computer sales: USD2.8bn in 2014 to USD3.1bn by 2019; Even after easing of sanctions relatively high cost of devices will continue to be a drag on growth, but economic recovery and more competition should see the market move to higher growth trajectory.

AV and gaming device sales : USD1.6bn in 2014 to USD1.7bn in 2019; Demand is likely to be weakest in this segment as TV market saturation and price erosion, and cannibalisation of digital camera volumes, will offset the growth dividend from sanctions being rescinded.

Handset sales: USD3.7bn in 2014 to USD4.7bn in 2019; the handset market is forecast to outperform as an easing of sanctions and formalisation of retail will accelerate growth, particularly in the handset market where under sanctions the premium segment was primarily served by black market goods acquired overseas.

The Iran Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Iran.

BMI Research's Iran Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Iran.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for Iran

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