New market study, "Cigars in Sweden", has been published

Cigar smoking does not have any strong and independent historical tradition in Sweden. However, recent years have seen a return to growth amongst at least some segments of cigar smokers. This coincides with a general trend that is alive and well where consumers seek out experiences that are perceived as luxurious whilst still affordable, a pattern engaged in mainly by aspirational middle-class consumers. The postmodern nature of Swedish society in social and cultural terms also makes for a consumer culture that values knowledge and sophistication over the sheer quantity of consumption. Having knowledge about such things as wine, beer, chocolate and cigars is thus not only a way for consumers to seek out pleasure, but is also attached to significant social prestige.

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Competitive Landscape

Scandinavian Tobacco Group was leading cigars in 2014 with a 43% share in terms of retail volume, followed by Dannemann Cigarrenfabrik with an 11% share.

Industry Prospects

Whilst the total number of cigar smokers is currently on the decline, there is an opportunity for growth amongst young, middle-class and aspirational consumers. Whether manufacturers will be able to truly capitalise on this and make cigar smoking as mainstream as, for example, chocolate connoisseurship has become hinges on whether a consumer culture will spring up around cigars. Turning cigar smoking social through cigar clubs and through the spread of information via cigar magazines and online platforms is probably the most reliable route in which manufacturers will be able to do so. Some such development has been observed during the review period and this will probably continue over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigars in Sweden?
* What are the major brands in Sweden?

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