Market Report, "Smoking Tobacco in Austria", published

With rising cigarette prices year after year in Austria, many smokers are looking for cheaper alternatives. While many simply choose another cigarette brand that is priced the same as the brand they used to use prior to the price increases, there are others who simply stop buying cigarettes and turn to RYO tobacco. While in the past, RYO versions of smoking tobacco were mainly used by students and younger price-sensitive smokers, over the review period smoking tobacco has become increasingly popular among smokers other than students.

Competitive Landscape

In 2014, smoking tobacco was led by Imperial Tobacco Austria Marketing Service GmbH, which posted a 24% volume share. The company was positioned as the leader thanks to its wide range of brands, which include John Player, Drum, Golden Virginia, West, Gauloises and Amphora. Consequently, Imperial Tobacco had the highest number of brands within smoking tobacco in 2014.

Full Report Details at
- http://www.fastmr.com/prod/1036718_smoking_tobacco_austria.aspx?afid=301

Industry Prospects

Over the forecast period, smoking tobacco is set to continue to be influenced by the shift away from cigarettes to RYO and MYO cigarettes. However, compared to the CAGR of the review period, volume and value sales are expected to post a slowdown over the forecast period; this is primarily expected to be ascribed to continued decline of pipe tobacco.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Smoking Tobacco in Austria?
* What are the major brands in Austria?
* How was toys and games affected by the global recession?
* Which product categories performed best in the last year?
* What are the new any safety regulations affecting the industry?

Reasons to Get this Report

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- Smoking Tobacco in Belgium
- Smoking Tobacco in Belgium
- Smoking Tobacco in Germany
- Smoking Tobacco in Switzerland
- Smoking Tobacco in Netherlands