New Market Research Report: Argentina Information Technology Report Q4 2015

The forecast for the Argentine IT market in 2015 has been raised slightly as a result of our Country Risk team's view for a less hostile economic environment, including slower peso dep reciation against the US dollar, which will mean less pressure on PC sales than under our previous forecast. We still expect a marked improvement from 2014 when t he e conomic crisis had a major disruptive impact on the Argentine IT market , with the devaluation of the peso, import restrictions, high inflation, capital controls, shortage of credit and government debt default all contributing to a recession and sharp contraction of the IT market in US dollar terms . Over the medium term , w e expect the market to move to a higher growth trajectory from 2016/2017 as confidence returns and deferred purchases from 2014-2015 are unlocked . Meanwhile, the impact of economic crisis was not wholly negative, with devaluation help ing to make IT exports abroad more competitive and boosting industry development . There are also positive fu ndamentals for medium- term growth including increases in PC penetration, second device ownership, enterprise software penetration and cloud computing are examples of sectors that have growth opportunities.

Full Report Details at
- http://www.fastmr.com/prod/1038756_argentina_information.aspx?afid=301

Headline Expenditure Projections

Computer Hardware Sales: ARS18.2bn in 2014 to ARS20.0bn in 2015, +9.9% in local currency. Peso depreciation a drag on market growth, but under our revised forecast we now expect a contraction of just 1.4% in US dollar terms and growth in overall PC volumes in 2015.

Software Sales: ARS13.7bn in 2014 to ARS15.5bn in 2015, up 12.7% in local currency terms. Small- and medium-sized enterprise demand for software and strong potential in enterprise resource planning applications should maintain growth despite macroeconomic challenges.

The Argentina Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Argentina Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Argentina.

Key Benefits

* Benchmark BMI's independent IT Industry forecasts for Argentina to test other views - a key input for successful budgetary and strategic business planning in the Argentinian IT market.
* Target business opportunities and risks in Argentina's IT sector

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