Hot Drinks Packaging in Italy - New Market Report

Coffee continues to represent an important staple for Italian consumers, but unlike what happened in the past, consumers are increasingly getting used to different pack types than traditional vacuum packed flexible packaging. The advent of coffee pods is eroding market shares from other pack types, in conjunction with sales of pod coffee machines. As major coffee machine manufacturers join forces with coffee brands, there is on-going premiumisation of the final product.

Industry Prospects

Over the forecast period, hot drinks packaging is expected to see a CAGR of 4%; slightly down on the growth recorded over the review period. This is driven by the 11% growth of fresh ground coffee pods and green tea. Green tea is expected to score such a positive performance thanks to the fact that it is considered extremely healthy by consumers, who increasingly look for products that ensure a healthy life. Compared to the review period, however, growth of green tea is slowing down from a double- to a single-digit rate.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hot Drinks Packaging in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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