New Study: Hair Care in Switzerland

Innovations in hair care increasingly take their inspiration from other beauty categories such as skin care, colour cosmetics and fragrances. Skin care has had the greatest influence on hair care, with some skin care ingredients being recognised as effective for a healthy scalp and, hence, healthy hair. As a result, more and more hair care products are incorporating skin care ingredients and hair care manufacturers are encouraging consumers to use a multistep routine, a practice that is commonly found in skin care. In addition, targeted offerings have also led to greater segmentation by hair type, with products specifically designed for mature hair or thinning hair, for example.

Competitive Landscape

L’Oréal Suisse SA was the leading hair care company in Switzerland in 2014, a position achieved through its top brands Elsève, Garnier Fructis and L'Oréal Studio Line, among others. Henkel & Cie AG ranked second in 2014. The company has a strong brand portfolio, notably the Taft brand and Schwarzkopf hair care range, which are well supported by sophisticated marketing. Henkel has a strong reputation for innovation and new product activity remains a key sales driver. Procter & Gamble Switzerland Sarl followed in third position thanks to its star brand Pantene.

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Industry Prospects

It is expected that innovations in the form of new product features will continue to increase product appeal among consumers, but it is also likely that manufacturers will seek to establish a competitive niche for themselves. As a result, by offering more specific and targeted benefits such as products for thinning or mature hair, hair care manufacturers will define a new category niche, which in turn will boost category size.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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