Cigarettes in Georgia - New Study Released

From: Fast Market Research, Inc.
Published: Fri Sep 04 2015

Despite a 3% increase in average unit prices, consumers demonstrated steady rising demand for cigarettes during 2014. Domestic manufacturers continued losing shares due to the increase in excise levies. The excise increased in 2013 with further rises planned. As a result, local producers are unable to sell at low prices and compete with imported brands. Moreover, Georgian smokers mainly consume standard and premium segment cigarettes and prefer international brands over domestic ones, while growing health awareness shifted demand towards "less harmful" products, such as ultra-low tar and ultra slim cigarettes.

Competitive Landscape

The Georgian tobacco industry has not been monopolised since the 1990s and the privatisation process has since been completed. Omega Group Tobacco (OGT) and Georgian Tobacco (GTM) are currently two key producers in Georgia. OGT manufactures cigarettes in the mid-priced segment with the company also actively importing tobacco products. Georgian Tobacco owns one of the old Georgian brands Pirvelli and offers comparatively cheap products. Japan Tobacco and British American Tobacco are the largest importers of international brands in the country.

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Industry Prospects

Over the forecast period the price of tobacco products is expected to increase further, resulting in slower growth of the category. In addition, Georgian consumers pay higher attention to their health and tend to switch to "less harmful" products and decrease their smoking frequency. For this reason ultra-low and low tar cigarettes will continue to show stable growth rates over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigarettes in Georgia?
* What are the major brands in Georgia?

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