Just Published: "Global Male Grooming Products Market 2015-2019"

From: Fast Market Research, Inc.
Published: Fri Sep 04 2015

Earlier men used generic unisex brands. However, these days, men prefer to use brands, which are customized as per their skin and age. This change has transformed the entire beauty and personal care industry and every leading consumer products company has ventured to capture male target customers. Customers are no longer restricted to manual grooming products and have started experimenting with electric shavers, trimmers, and other electric grooming equipment. Some men try products to emulate the style of their favorite celebrities, while others select them for attributes such as good design, ergonomics, and comfort.

This report focusses on electric male grooming products such as electric shaver, electric trimmers, and other products like nose and ear hair trimmers, body groomers, and hair clippers, and accessories such as replacement heads, chargers, and cleaning brushes.

Technavio's analysts forecast the global male grooming products market to grow at a CAGR of 7.60% during 2014-2019.

Commenting on the report, an analyst from Technavio's team said, "One major trend in this market is the growth of e-commerce. There is a growing trend observed among individuals to purchase products online, as it is easier to research on the product features and conduct a price comparison. Marketers are coming up with advertisements that convey storylines that men can correlate with. "

According to the report, one key driver of this market is the change in tastes and preferences. There are many consumers who give a lot of emphasis on details like fragrance and packaging of products. While the functionality of the product is still integral to the purchasing criterion, there is an increased interest in products that contain unique ingredients, and subsequently are expected to offer significant results.

Further, the report states that one of the major challenges is heterogeneous grooming habits. With varied social conditioning across regions, the perception as well as the expenditure on male grooming products differ among individuals. Thus, the method of communicating product attributes also alters, tailored as per the customer needs and affordability.

The key players in the Global Male Grooming Products Market are Gillette, Panasonic Home Appliances, Philips, Procter and Gamble and Spectrum Brands while other prominent vendors include Andis, Conair, Helen of Troy and Wahl Clipper.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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