Now Available: Surface Care in Thailand

In 2014, surface care products saw positive performance because Thai consumers were more concerned with health and hygiene issues. Additionally, some groups of Thai consumers had never thought of using some cleaning products before. So when the products were introduced on the market, Thai consumers were willing to try new formulas and new products because their main concern was good health and hygiene and surface care products offer solutions. Amongst the many surface care products available on the market in the country are bathroom cleaners, floor cleaners, kitchen cleaners, drain openers, multipurpose cleaners and home care disinfectants.

Competitive Landscape

In 2014, SC Johnson & Son (Thailand) Co led surface care with a 36% value share worth Bt1.2 billion. Duck, Axi, Kiwi, Drano and Mr Muscle are the products that created credibility and expanded the company’s consumer base in the country. The company operates many brands of surface care products for every specific point of cleaning. Duck and Mr Muscle are bathroom cleaners, whilst Drano, Kiwi Kleen and Mr Muscle belonged to drain openers. Axi and Kiwi were developed for floor cleaners and are famous brands of SC Johnson & Son (Thailand) in other home care categories as well.

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Industry Prospects

Thai consumers are more concerned with having healthy and hygienic lifestyles though healthier eating habits, using organic consumer products and also using surface care products that allow them to achieve cleanliness safely and conveniently. Time-constrained consumers are more interested in surface care products with easy cleaning performance and one-stop cleaning methods without using too much energy. Manufacturers are expected to keep producing a wide range of products that respond to every aspect of consumers’ surface care and cleaning needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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