"Colour Cosmetics in Slovenia" Published

The combination of a difficult economic situation in the country together with the trend towards a more natural look led to colour cosmetics’ stagnation in 2014. Such a category performance was driven by new product launches, specifically in other facial make-up and other lip products. However, the demand for these types of products is low, as more Slovenian women chose the natural look and did not use mascara, blush or lipstick.

Competitive Landscape

Procter & Gamble in 2014 was forced out of its leading position in 2014 by Cosnova GmbH with its Essence and Catrice brands. Cosnova is rapidly developing its offer within the economy segment and is enjoying an increasing interest and recognition from younger females. In 2014, it reached 21% value share to become the leading player, gaining seven percentage points. Procter & Gamble, despite a marginal drop in share still represented 20% value share to rank second. Ranked third with 19% value share was L'Oréal Slovenija in 2014. Both Procter & Gamble and L'Oréal lost share to the dynamically growing Cosnova.

Full Report Details at
- http://www.fastmr.com/prod/1038451_colour_cosmetics_slovenia.aspx?afid=301

Industry Prospects

The Slovenian economic situation remained problematic and therefore purchasing power of consumers decreased further. Nevertheless, the Slovenian economic situation is expected to recover by the end of the forecast period and disposable incomes of consumers are expected to follow GDP growth. Having all of this in mind, a negative value CAGR of 1% at constant 2014 prices is projected for the forecast period for colour cosmetics. This will represent a significant improvement from the value CAGR of -5% at constant 2014 prices recorded over the review period and will mainly stem from the improving economic situation in the second half of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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