New market study, "Cat Food in Romania", has been published

The dynamism of cat food sales is the result of important changes in people’s attitudes towards their pets, which are stimulating the consumption of prepared cat food across all the categories. Owners’ increased attention to their cats and the need to pamper them has led to higher budgets being set for cat food. The rate of adoption of cats from shelters or directly from the street has increased gradually, aided by adoption being an easy and less expensive way to have a pet, and this rise has naturally led to the growing usage of prepared food to feed them.

Competitive Landscape

Cat food was concentrated in 2014, with the top three manufacturers accounting for a 69% value share collectively. International companies dominated but Nordic Petfood Distribution SRL, the only domestic producer of pet food, succeeded in retaining third position due to excellent distribution and affordable prices. The penetration of private label helped stimulate competition in economy cat food, not only between private label and established brands but also among private label. Given that purchasing power was still low, cat food remained polarised according to incomes, as economy cat food accounted for the largest value share while premium cat food was the most dynamic.

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Industry Prospects

The forecast period is expected to witness the continual growth of cat food due to the estimated improvement in purchasing power, which will result in a better performance for wet cat food as compared with dry cat food. The increasing number of pedigree cats is expected to boost interest in more sophisticated products, which will sustain and even add to premium cat food sales growth. A wider range of products is anticipated to be launched within premium categories, each of them focusing on certain benefits: added vitamins, more meat content, the addressing of specific health issues, such as excess weight or urinary problems. The largest category, economy cat food, will continue to be the first choice for consumers who switch from non-prepared to prepared cat food, especially through private label in the popular modern grocery retailers channel, which will attract consumers with limited budgets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Romania market research report includes:

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