Newly released market study: Other Pet Food in Germany

With a shift in consumer behaviour concerning pet populations other than cats and dogs and their respective pet foods, new opportunities for growth have arisen in most categories in 2015. While small mammals are enjoying growing popularity among older consumer groups, reptiles are emerging as good pets for children. As a result, the populations of these pets continue to increase or stabilise, while their foods are seeing an increase in both volume and value terms. In particular, the introduction of educational programmes at schools and points of sale has boosted demand for premium and organic products, thereby stimulating the value growth potential of other pet food in 2015.

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Competitive Landscape

Competition is set to become even fiercer, with private label providers and niche players gaining popularity, strength and ultimately value share in other pet food. Nevertheless, current category leader Vitakraft-Werke Wührmann & Sohn GmbH & Co KG is very likely to maintain its strong position way ahead of all other competitors in 2015. Its longstanding presence in Germany across all categories within other pet food will continue to support its future leadership.

Industry Prospects

The gradual shift in age structure of pet owners of animals other than cats and dogs seems to be impacting purchasing behaviour. Over the forecast period increasing demand for premium products in other pet food is expected, thereby supporting a positive value CAGR of 1% at constant 2015 prices to 2020. Anticipated growth in the other pet population, especially of small mammals, will likely additionally contribute to future volume and value sales growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Pet Food in Germany?
* What are the major brands in Germany?

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