New Study: Retail Tissue in Cameroon

Retail tissue benefited from a number of positive trends towards the end of the review period. Urbanisation and widening distribution resulted in more consumers gaining access to a wide range of brands, prices and products. Supermarkets notably offer a wide range of products and saw a strong value share gain of over a percentage point in 2014 over the previous year, reaching 24% share, thanks to outlet volume expansion and the use of price promotions.

Competitive Landscape

Domestic player Sitracel is a strong leader in retail tissue and accounted for 28% value share in 2014. The company benefits from a strong and continuously expanding distribution reach and its products are viewed as offering good quality and value. The company also has a strong presence across retail tissue, leading toilet paper and paper tableware with 35% and 43% value share respectively in the year and ranking a strong second in facial tissues with 18% share.

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Industry Prospects

The trends that benefited retail tissue during the review period are expected to intensify in the forecast period, spurring stronger sales growth. There is expected to be further strong urbanisation, with economic growth encouraging a growing number to move to cities in search of fortune. Economic growth is also expected to result in ongoing growth in disposable income levels. Larger cities and rising adult literacy rates will meanwhile result in consumers' focus on hygiene intensifying further in the forecast period, with this being encouraged by ongoing government investment in consumer education campaigns. The forecast period is thus set to see a stronger performance, with 4% volume CAGR and 7% value CAGR at constant 2014 prices, in comparison to review period CAGRs of 3% and 5% respectively.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Cameroon market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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