New Market Research Report: Consumer and Market Insights: Bakery and Cereals Market in Germany

Germany's saturated and competitive Bakery and Cereals market is supported by consumers' desire for affordable indulgences. A large working population who often experience real or perceived time scarcity fuel demand for convenient packaging for both on-the-go and at-home consumption. The market has witnessed innovative new product development that effectively targets the most pertinent consumer needs, as companies look to strategically capitalize on evolving consumer behaviors through new product launches.

Key Findings

* Germany's Bakery and Cereals market is saturated
* Bread and Rolls is the most consumed Bakery and Cereals category in Germany
* Breakfast Cereals will register the fastest growth in value and volume terms during 2014-2019
* Germany's Bakery and Cereals market is driven by consumers' desire for affordable indulgence

Synopsis
Canadean's Consumer and Market Insights: Bakery and Cereals market in Germany report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Full Report Details at
- http://www.fastmr.com/prod/1040152_consumer_insights_bakery.aspx?afid=301

What else does this report offer?

* Figures that showcase the number of times consumers of different age groups and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
* A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
* The degree of influence that Canadean's 20 key consumer trends have on Bakery and Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
* Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
* International and Germany-specific product innovation examples targeting key consumer needs - compare your products against top performers

Reasons to Get this Report

* Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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