New market study, "Sanitary Protection in Romania", has been published

From: Fast Market Research, Inc.
Published: Sun Sep 06 2015

Sanitary protection products are regarded as being indispensable which keeps demand at constant levels. Although consumers have a positive attitude towards brands that invest in advertising (such is the case for Libresse – which had the highest growth in 2014), consumer loyalty is high in the case of sanitary protection products which makes it hard for players to increase sales without pointing out a clear benefit – either a specific feature or a lower cost with the same advantages – to consumers.

Competitive Landscape

Proctor & Gamble Distribution Srl led sales in 2014 with a value share of 50%. The main reason for the company’s constant top ranking is the great consumer satisfaction offered by its Always brand.

Full Report Details at

Industry Prospects

Over the forecast period, consumers are expected to remain loyal to their favourite brands and to switch only if costs go too high. Consumer education is also expected to increase, while some categories, such as pantyliners, will benefit from this change more than others.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Romania market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sanitary Protection in Romania?
* What are the major brands in Romania?
* What are the key new product launches in the sanitary protection market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Sanitary Protection in Japan
- Sanitary Protection in Indonesia
- Sanitary Protection in Turkey
- Sanitary Protection in Cameroon
- Sanitary Protection in Algeria

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »