New Market Research Report: Rtds/High-Strength Premixes in Romania

RTDs/high-strength premixes accounted for low sales within overall alcoholic drinks in 2014. The perception of such products as sophisticated and the high unit prices of such products maintained the category at a marginal level. The slight decline in total volume sales in 2014 was the response of consumers to low purchasing power and reduced availability and awareness of these products. Young consumers in large cities were in principal attracted by RTDs/high-strength premixes, because of their convenient consumption and the wide choice of combinations based on vodka, rum and whisky. However, the mixes of spirits and soft drinks readily available in all the retail channels and prepared at a lower cost also contributed to the contraction of volume sales in 2014.

Competitive Landscape

Diageo Balkans was the leader in RTDs/high-strength premixes in 2014, with a 29% volume share. This high share was the result of the association of the product with a famous brand of vodka, Smirnoff, which validates the quality of the product. The fact that vodka is a very popular spirit, more appreciated than rum, which is associated with Bacardi Breezer and Caribbean Twist, also supported the leading position of Smirnoff Ice.

Full Report Details at
- http://www.fastmr.com/prod/1036298_rtdshighstrength_premixes.aspx?afid=301

Industry Prospects

Although the Romanian economy is expected to advance at a good pace over the forecast period, there will be a delay before the signs of the recovery of purchasing power are seen. As a consequence, the impact of purchasing power will be stronger in more sophisticated categories, such as RTDs/high-strength premixes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Romania?
* What are the major brands in Romania?

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