Cider/Perry in Lithuania - New Market Study Published

There seems to be no end in sight for the fall of the once popular cider/perry in Lithuania. Some industry sources go as far as admitting that drinkers are simply no longer interested in the drink and naturally look for other alcoholic drinks. Most of the drinkers were females, who can now choose from a lot of alternatives, such as sparkling wine and still wine, together with female-orientated weissbier and even drinks traditionally considered masculine, such as rum and gin. Waning interest in cider/perry is also determined by recent price increases as a result of higher excise rates. Cider/perry was amongst the drinks hurt the most after rates were raised disproportionally at the start of 2014.

Competitive Landscape

Švyturys Utenos Alus led all companies in cider with 37% share of volume sales. In addition to its well-established Kiss brand, it owns the rights to Somersby, a premium brand. Švyturys Utenos Alus is a leader in beer and uses its strength to get additional revenue from cider. Similarly, Volfas Engelman, the country’s third-largest beer maker, ranked second in cider with 34% share of volume sales in 2014. This is good news for beer companies as they get an additional revenue stream, but hardly so for cider drinkers, because these companies do not have high stakes in the category.

Full Report Details at
- http://www.fastmr.com/prod/1038429_ciderperry_lithuania.aspx?afid=301

Industry Prospects

Indecision by companies as to whether it is worth investing in cider brands is a serious threat to the category. The culture of consumption is growing by the year in most other alcoholic drinks categories. The more time passes, the less appealing will cider look to consumers. For now, occasional efforts by cider enthusiasts to open cider bars do not suffice.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

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