Market Report, "Pet Products in Austria", published

In 2015, pet owners in Austria will spend more money on pet products than ever before. The main reasons are the consumers’ growing attention to their pets’ health and wellbeing and the ever-increasing popularity of pet superstores and pet shops which attract interest in a broader range of pet products.

Competitive Landscape

Rewe International AG, the country’s leading grocery retailer, led pet products in 2014, mainly thanks to its strong Clever and Quality First brands in cat litter. The popularity of many other grocery and pet specialist retailers’ private label ranges resulted in the extremely strong role of private label in pet products and a 44% value share. Particularly the specific private label products of the leading pet superstores Fressnapf (AniOne, More For Cats & Dogs, PetBalance etc.) and Das Futterhaus (feliton etc.) have gained great consumer trust during the review period and are usually not considered as private label products by consumers.

Full Report Details at
- http://www.fastmr.com/prod/1038636_pet_products_austria.aspx?afid=301

Industry Prospects

Value growth in pet products is expected to continue into the forecast period, but to slow down compared to the review period. Growth is expected to remain strong, particularly in the smaller categories, pet dietary supplements and pet healthcare as the general health and wellness trend is expected to become more apparent in the pet care industry.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Pet Products in Austria?
* What are the major brands in Austria?
* What are the key product launches?
* How have worming and flea product fared against other products within pet healthcare?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Pet Products in Belgium
- Pet Products in the Netherlands
- Pet Products in China
- Pet Products in the Czech Republic
- Pet Products in Poland