New market study, "Deodorants in Singapore", has been published

From: Fast Market Research, Inc.
Published: Sun Sep 06 2015

Deodorants saw current value sales growth of 1% in 2014, which represented a slowdown from the 2% seen in 2013. Existing high penetration, in view of consumers wanting to stay odourless in the hot weather of Singapore, restricted the current value sales growth of deodorants. Competitive prices offered by manufacturers amidst intense competition also served to limit current value sales growth.

Competitive Landscape

Beiersdorf (S) Pte Ltd remained the leading player in deodorants in Singapore in 2014, on a retail value sales share of 26%. The company actually strengthened its leading position in recording a one percentage point increase in retail value sales share in 2014. Besides its presence across different deodorant formats, new launches under its Nivea Deodorant brand at the end review period helped to attracting consumer interest.

Full Report Details at

Industry Prospects

Sales of deodorants are expected to see a 1% decline at constant 2014 prices over the forecast period. The existing high penetration of deodorants will serve to slow constant value sales growth, as manufacturers try to stimulate consumer interests with promotions and competitive prices. Some consumers are also increasingly switching to fragrances, as a more sophisticated alternative to deodorants, thus impacting the latter’s performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Singapore?
* What are the major brands in Singapore?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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