"Wipes in the United Arab Emirates" now available at Fast Market Research

Convenience remained a very big trend in 2014 with consumers working longer hours and leading more hectic lifestyles. Also, a booming economy and a more open society has led more local women to join the workforce, thus raising the need for quick and convenient cleaning solutions. The influx of a large number of Western and Arab expatriates to the country, many of which do not tend to have domestic helpers, also drove demand for wipes, especially products like all-purpose cleaning wipes and facial cleansing wipes.

Competitive Landscape

Johnson & Johnson Middle East FZE continued to lead wipes in 2014. The company’s strong presence within a number of wipes categories including baby wipes, the largest one, with its flagship Johnson’s brand, contributed to its dominance. The company dominated intimate wipes with a value share of 62% with its Carefree brand which is widely advertised on TV and in-store, which is raising awareness about these products. The company also dominated cosmetic wipes with its Johnson’s, Neutrogena and Clean&Clear brands. All three brands enjoy widespread presence in all the major retail outlets across the country in addition to strong TV advertising support on all regional satellite channels.

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Industry Prospects

Strong growth is expected over the forecast period, with value sales rising at a CAGR of 7% at constant 2014 prices to 2019. Growth is likely to be triggered by the same factors that drove growth in 2014, including the rising convenience trend which will see consumers opt for quick cleaning solutions, thus driving sales of all purpose cleaning wipes. Also, sales of personal wipes will be supported by the growing grooming trend that will see more consumers focus on their personal hygiene. Baby wipes is also likely to see strong growth over the forecast period as more expatriates with babies move to the country in addition to strong advertising support for the main brands, including Pampers and Johnson’s, set to continue.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in United Arab Emirates market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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