Home Laundry Appliances in Thailand - New Report Available

In 2014, Thailand was embroiled in a political crisis. There were protests against the government around business areas and shopping centres. Many retailers found it difficult to make deliveries to customers especially, large-sized products such as home laundry appliances. This resulted in a slowdown in purchases around the protest areas. However, demands for replacement appliances drove sales, especially home laundry appliances.

Competitive Landscape

LG Electronics led sales of home laundry appliances with 28% retail volume share in 2014. The company also led automatic washing machines with 32% share to reach 240,000 units. Moreover, the company continued to lead semi-automatic washing machines with 26% volume share. In 2014, the company was a leader for its 14th year with success in innovation such as Direct Drive which connects the motor directly to the bin and LG 6 Motion to protect fabric even with Turbo Wash for high-pressure water injection. These stemmed from the company’s research into local needs, resulting in LG Electronics developing innovation for intelligent washing machines.

Full Report Details at
- http://www.fastmr.com/prod/1038471_home_laundry_appliances.aspx?afid=301

Industry Prospects

The volume sales of home laundry appliances are expected to continue to grow by a 4% CAGR over the forecast period, down by one percentage point compared with the review period average. However, further growth is expected due to expansion of real estate in Thailand, which is in strong demand by Thai consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Thailand?
* What are the major brands in Thailand?
* What is the average volume capacity for washing machines in Thailand?
* Has there been a shift from front loading to top loading washing machines?

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