"Nappies/Diapers/Pants in the United Arab Emirates" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Tue Sep 08 2015

The United Arab Emirates witnessed a healthy birth rate in 2014, triggering a rise in the sales of nappies/diapers/pants. This was further supported by the huge influx of foreign expatriates moving to the country in the wake of healthy economic growth and political stability, which saw expatriates from neighbouring Arab countries flee political unrest in their own countries and move to the United Arab Emirates. Also, rising disposable income attracted Western expatriates from countries facing economic hardship, including France and Spain.

Full Report Details at
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Competitive Landscape

Procter & Gamble Gulf FZE led nappies/diapers/pants in 2014 in both value and volume terms. The company’s long-standing presence in the country has led its flagship brand Pampers to become a household name. Also, the strong advertising support that the brand enjoys through TV advertising as well as adverts on billboards around the country as well as on social media websites including Facebook, has contributed to its success. The company is also responsible for frequent product innovation which serves to keep parents interested in buying its products. Pampers’ wide distribution in hypermarkets, supermarkets and leading forecourt retailers, such as Emarat, has helped maintain its leading position in the country.

Industry Prospects

Healthy value and volume growth is expected over the forecast period, with value sales expected to rise at a CAGR of 7% at constant 2014 prices, and a volume CAGR of 7% is also predicted. Strong growth is likely to be driven by the same factors driving growth in 2014, including the continued influx of Western and Arab expatriates to the country both wanting to benefit from the economic boom the company is likely to continue experiencing prior to EXPO2020, as well as the political stability that is absent in a number of neighbouring countries, including Syria and Bahrain, among others. Multinationals and regional players will also benefit from product innovations of thinner nappies and elasticated nappies which are expected to grow the category further. Giant packs are also expected to offer value-for-money for consumers, making it more worthwhile to consume them to avoid frequent trips with the growing number of women expected to continue working in the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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