We revised our outlook for Israel's consumer electronics market in the Q4 15 update, lowering our estimate for market size in 2014 and downgrading the medium- term growth outlook. The revised forecast now better reflects Israel's status as a lucrative market in per capita terms as a result of market maturity. The other side of this is however the reduced growth prospects for device spending growth over the medium term compared to emerging markets. The forecast revision does not impact our assessment of Israel as one of the most mature markets in the Middle East and Africa, supported by its vibrant high-tech start-up community, its position as an R&D hub for global devices and IT vendors.
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Computer Hardware Sales: USD1.0bn in 2015, down 5.7% y-o-y in US dollar terms, with shekel depreciation forecast to result in deferred purchases and substitution for lower-cost models. As a result, we expect market value contraction to outpace PC volume decline of 1.1% in 2015.
AV Sales: USD518mn in 2015, down 7.8% in US dollar terms. AV segment forecast to underperform in 2015 as shekel depreciation exacerbates existing drags of TV market saturation and price erosion, and cannibalisation of digital camera volumes.
Handset Sales: USD1.3bn in 2015, down 1.5% y-o-y, making the handset segment the outperformer in 2015 despite the challenges of increasing smartphone market saturation and depreciation.
The Israel Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Israel.
BMI Research's Israel Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Israel.
* Benchmark BMI's independent consumer electronics industry forecasts for Israel to test other views - a key input for successful budgeting and strategic business planning in the Israeli consumer electronics market.
* Target business opportunities and risks in Israel through our reviews of latest industry trends and major deals, projects and investments.
* Exploit the latest competitive intelligence with company SWOT analyses.
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Israel Consumer Electronics Report Q4 2015: New research report available at Fast Market Research
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