Market Report, "Polishes in Azerbaijan", published

Towards the end of the review period, there was a growing focus on home renovation in Azerbaijan. This was fuelled by rising disposable income levels as well as the surge in the number of consumers taking out mortgages/housing loans. Government-supported mortgage loan programmes and growing economic confidence resulted in rising numbers of mortgages and housing loans being taken out during the first half of 2012 in comparison with the previous year, with growth remaining strong throughout 2013. As a result, many consumers had new homes to decorate, while those who were unable to move into a new home often opted to renovate their existing homes due to growing economic confidence and the wider availability of consumer credit.

Competitive Landscape

Cigir Kimya AS continued to lead polishes in 2014 with a 20% value share, followed by Johnson & Son Inc and Empa Kimya TM with value shares of 13% and 4% respectively. These leading companies have wide distribution networks and they also invest heavily in price promotions and price discounts.

Full Report Details at
- http://www.fastmr.com/prod/1036463_polishes_azerbaijan.aspx?afid=301

Industry Prospects

Over the forecast period, Azerbaijani consumers in new homes and those with new furniture or flooring are expected to be more willing to invest in task-specific polishes, boosting sales in floor polish, furniture polish and metal polish.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Azerbaijan market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Azerbaijan?
* What are the major brands in Azerbaijan?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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