"Global Home Decorative Materials Market 2015-2019" is now available at Fast Market Research

Fast Market Research announces the availability of Technavio's new report "Global Home Decorative Materials Market 2015-2019" on their comprehensive research portal.

Home decorative materials constitute products that enhance the appearance and durability of home interior surfaces such as walls and wood. These products have gradually transformed in terms of form and function, driven by advances in technology. The performance of the market is directly related to the housing sector. Ownership patterns and construction activity are key to the growth of the market.

Technavio's analysts forecast the global home decorative materials market to grow at a CAGR of 4.80% over the period 2014-2019.

Get More Details on this Report and a Full Table of Contents at Global Home Decorative Materials Market 2015-2019

Commenting on the report, an analyst from Technavio’s team said: "Proliferation of private label brands is one of the major trends upcoming in the market. Vendors of home decorative materials are increasingly introducing private label brands as they provide a major growth opportunity in light of declining profit margins. This strategy allows vendors to better respond to consumer trends and benefit from higher profit margins."

According to the report, increased urbanization translates to an increase in new households being set up, which in turn drives demand for decorative materials. As the rural workforce moves to cities, the development of infrastructure intensifies, to house the incoming population.

Further, the report states that most of the home decorative materials degrade the environment owing to their manufacturing process and disposal. The manufacturing of home decorative materials involves a wide range of products such as pigments, dyes, solvents, and other chemicals which have negative consequences on the atmosphere and health.

The key players in the Global Home Decorative Materials Market 2015-2019 are Home Depot Inc., Lowe's Companies Inc., The Sherwin-Williams Co. and Walmart Stores Inc. while other prominent vendors include BAUHAUS, Bunnings, Carrefour, Homebase, Kingfisher, KOMERI, Leroy Merlin, Menard, OBI and RONA

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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