"Greek Yogurt Market in the US: Trends, Size, and Forecast 2015-2019" Published

Greek yogurt, also known as strained yogurt, is the by-product of milk where the yogurt is strained and whey removed. Greek yogurt has appealed to the American palate, resulting in increased sales of all types of yogurt. Greek yogurt is thicker and creamier compared to regular yogurt and contains twice the amount of protein.

The demand for Greek yogurt in the US is high because of their growing passion for healthy eating. Greek yogurt is considered healthy because of its high protein and low sugar content. It is also available in fat-free and low-fat options. Consumers prefer Greek yogurt over other foods as it is filling and more nutritious.

Technavio's analysts forecast the Greek yogurt market in the US to grow at a CAGR of 5.01% over the period 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "An increase in marketing initiatives and the development of innovative processes to tackle acid whey are other trends that will drive the sales of Greek yogurt in the Greek yogurt market in the US in the future."

According to the report, the health benefits and a rise in health awareness are two of the primary reasons that have led to the change in product demand by customers. Other major factors driving the growth of the market are the introduction of new flavors and substitution for dairy products.

Further, the report states that the threat of substitution and an increase in product recalls are some of the challenges faced by the market.

The key players in the Greek Yogurt Market in the US are Chobani LLC, Danone, FAGE International SA, Yoplait while other prominent vendors include Anderson Erickson, Brown Cow, Cabot, Ehrmann, Ellenos, Green Mountain Creamery, Hiland , Kalona Super Natural, Kalypso, Mixim, Muller, Stonyfield Farm, Straus Family Creamery, Tillamook, Voskos, Wallaby Organic, Yeo Valley,Yopa!, Zoi

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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