Fast Market Research announces the availability of Technavio's new report "Mobile Ad Spending Market in the US 2015-2019" on their comprehensive research portal.
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.
Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.
Get More Details on this Report and a Full Table of Contents at Mobile Ad-spending Market in the US 2015-2019
Commenting on the report, an analyst from Technavio’s team said: "The high utilization of social media is a critical trend observed in this market. Social media has become a major data source for many organizations because of its ability to provide instant feedback about videos, games, and music through blogs and social networking sites. Content developers are tapping social computing tools for marketing, branding, recruitment, and wide-ranging knowledge management initiatives."
According to the report, the high reachability of mobile apps is a major driver that promotes growth in this market. Organizations choose mobile ads as a method of reaching out to people. It is challenging to reach a large number of people from all age groups at once. However, many smartphones are now available in affordable price ranges, which will increase their adoption among all income groups.
Further, the report states that the short life cycle of ads will pose a significant challenge to the market. Continuous efforts are being made by vendors to update their ads in terms of the latest customer requirements and market trends. Irrespective of these efforts, customers tend to lose interest in these ads within a short span of time due to monotony.
The key players in the Mobile Ad Spending Market in the US are Flurry Inc., Millennial Media Inc., MoPub Inc., and Pandora Media Inc. while other prominent vendors include Amobee, Baidu, Byyd, Chartboost, Fyber, Google, HasOffers, Hipcricket, iAd, InMobi, Kiip, Matomy Media, MobPartner, OfferPal Media, Opera Mediaworks, PubMatic, Science, and Smaato.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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Market Report, "Mobile Ad-spending Market in the US 2015-2019", published
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Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001