Market Report, "Private Label Food and Beverages Market in the US 2015-2019", published

Private label products, also frequently referred to as name brands, store brands, own label brands, retailer brands, or generics, are those products that are owned by retailers themselves rather than manufacturers. Private label products are found in almost all food and beverage categories, mostly in the fresh produce segment. Retailers are creating private label brands that align with recognized customer trends, such as premium and indulgence, everyday value, health and wellness, and organic and ethical. Manufacturers of private label products are divided into four categories:

* Large national brand manufacturers
* Small manufacturers
* Retailers and wholesalers
* Regional brand manufacturers

Technavio's analysts forecast the private label food and beverages market in the US to grow at a CAGR of 4.65% over the period 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "The population of educated and young people is increasing in the US. These young educated consumers, being increasingly exposed to various media channels such as TV, Internet, and social media, are more aware of private-label products, private-label food and beverage companies, and the associated benefits, thereby are more influenced to consume private-label food and beverage products. Furthermore, the inclination toward online shopping is increasing among consumers due to hectic lifestyles, which, in turn, has influenced a number of private-label companies to expand their presence in the digital media channels, especially through social media such as Facebook and Twitter. Thus, such efforts from private-label packaging companies are attracting consumers and positively influencing the growth of the private-label food and beverages market in the US."

According to the report, for national brands, brand loyalty is harder to retain because of the wide availability of their products across different channels and stores. Private-label products, on the other hand, are designed for exclusivity, making the probability of brand loyalty higher. Private-label products are gaining more popularity among consumers as they offer comparable quality and selection. While national brand manufacturers offer their products on the basis of national demographic observations, private-label brands are more directed toward customer satisfaction and value.

Further, the report states that the major challenge faced by private-label companies is to comply with the laws made for the sanitation and safety of food and beverage products.

The key players in the Private Label Foods & Beverages in the US are Costco Wholesale, Kroger, Safeway, Trader Joe's and Wegmans while other prominent vendors include A&P, Ahold USA, ALDI, CVS Pharmacy, Delhaize Group, Dollar General, Family Dollar, Giant Eagle, H-E-B, Hy-Vee, Loblaw Companies, Meijer, Metro, Publix, Rite Aid Pharmacy, Shoppers Drug Mart, Sobeys, SuperValu, Target, Wakefern, Walgreens, Walmart, Whole Foods and Winn Dixie

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit - http://www.technavio.com/report/us-private-label-food-and-beverages-market

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