New Market Research Report: Away-From-Home Tissue and Hygiene in Romania

From: Fast Market Research, Inc.
Published: Wed Sep 09 2015

The market increased due to recovery of the national economy which stimulated the activities of hotels, offices and healthcare channels, which represent the key clients of such products. With higher budgets, these players increased their expenditure on AFH products, which generated higher growth rates. However, in terms of consumer trends, there are slight changes. Horeca still represents the main destination of such products, while private institutions’ share is slowly but steadily increasing. Therefore, the positive evolution of the market can be easily explained in the context of decreasing prices and increasing demand.

Competitive Landscape

Away-from-home tissue and hygiene is rather characterised by a high number of players, such as Erbay Impex Srl, Monte Bianco SA, Vrancart and Pehart Tec, but also Sofidel Group, SCA Hygiene Products Romania SA, and Asil SRL. The leading players all carry a wide range of products, as well as having more efficient distribution strategies that address regional clients in a systematic way.

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Industry Prospects

Over the forecast period, AFH tissue and hygiene is expected to see value sales rise at a CAGR of 4% at constant 2014 prices. Horeca will continue to be the main client for these types of products, while private institutions are also likely to contribute to the increase in demand. This is also explained by the migration of middle-income families towards private care institutions, and the increase in internal tourism.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Romania?
* What are the major brands in Romania?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

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You may also be interested in these related reports:

- Tissue and Hygiene in India
- Away-From-Home Tissue and Hygiene in Chile
- Away-From-Home Tissue and Hygiene in Turkey
- Away-From-Home Tissue and Hygiene in Spain
- Tissue and Hygiene in Slovakia

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