Laundry Care in Thailand - New Market Study Published

From: Fast Market Research, Inc.
Published: Wed Sep 09 2015

Value sales of laundry care rose by 6% to reach Bt29.4 billion in 2014. In fact, current value sales grew by 6-7% every year over the review period. Volume growth was stable from year to year as well, rising from 3-4% annually.

Competitive Landscape

In 2014, Unilever Thai Holdings held a 47% value share in laundry care, reaching Bt13.7 billion after a 7% increase in sales over the year. The company has maintained its leadership in laundry care in Thailand for many years. The company imports, manufactures and distributes many different types of products and also introduces numerous new innovations and technologies on the Thai market. The company’s laundry care brands are Breeze, Omo, Comfort, Surf, All and Sunlight. Consumer loyalty towards its leading brands such as Breeze and Omo is high and strong as consumers have been familiar with these brands for many years.

Industry Prospects

Value sales of laundry care are expected to rise at a CAGR of 3% at constant 2014 prices over the forecast period. Besides laundry detergents overall, the most widely sought products will continue to be pre-wash spot and stain removers, liquid fabric softeners and fabric fresheners, in-wash stain removers and concentrated powder detergents. Positive growth progress is obvious in Thailand for most laundry care categories. Advertisements, promotional campaigns and marketing activities such as road shows and workshops are expected to continuously boost sales over the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Thailand?
* What are the major brands in Thailand?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Laundry Care in Lithuania
- Laundry Care in Japan
- Laundry Care in Russia
- Laundry Care in Ukraine
- Laundry Care in Belgium

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »