Soft Drinks Packaging in Italy - New Market Study Published

During 2013 and 2014, Italy continued to endure a difficult economic situation that forced consumers to find new and creative ways to save money. Because of this, as well as due to increasing interest in environment sustainability, Italian consumers have been at the forefront of using public water fountains, where they can get still and carbonated water for free or at a very lower price, simply refilling their own bottles. Likewise, consumers often use filtering carafes, so as to purify tap water.

Industry Prospects

Over the forecast period, soft drinks packaging is expected to return to the positive side of the growth spectrum, although the growth rate will be flat, below 1%. Soft drinks have been suffering during the economic recession in Italy, with consumers tending to consider carbonates more a sort of indulgence compared to more basic water. With the economy recovering in the country, consumption of soft drinks is therefore expected to improve.

Full Report Details at
- http://www.fastmr.com/prod/1036481_soft_drinks_packaging_italy.aspx?afid=301

Report Overview


Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes in units and filled volumes
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the total unit volume of soft drinks packaging in Italy?
* What are the major soft drinks pack types in Italy?
* How is the market for returnable glass and PET bottles developing in Italy?
* Are larger bulk sizes performing well in response to the recession?
* What are the most dynamic pack types within soft drinks?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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