"Sanitary Protection in Uzbekistan" now available at Fast Market Research

Uzbek female consumers are no longer as conservative as they were during the historic period. Improving living standards have generated demand for greater convenience, and the search for convenience has led to greater open-mindedness amongst them. This has helped foster a favourable approach toward such products as sanitary protection, discussion of which was taboo in past. Benefiting from the improving attitude of consumers across the country, manufacturers have strengthened the supply of their products, which also helped to drive sales of sanitary protection forward in 2014.

Competitive Landscape

Procter & Gamble led retail sales with a 36% share of retail value shares in 2014. Its leadership is supported by the widest brand portfolio, consisting of Always, Tampax, Discreet and Always Alldays. Moreover, the company has the longest presence on the market, historically the strongest active advertising campaigns and well-established distribution in Uzbekistan which altogether have generated strong consumer loyalty. SCA Group was the second biggest company, holding a 17% value share in 2014. Consumers consider its Libresse as a strong brand, but its distribution is slightly less extensive as that of Always. Kimberly-Clark with its Kotex brand is popular primarily amongst young consumers. This has helped the company to maintain its third position, accounting for 12% of retail value sales.

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Industry Prospects

Sanitary protection will inherit all current trends positively influencing sales. Growing cultural assimilations will lead to more females following Western lifestyles. On the other hand, developing domestic production and strengthening marketing campaigns will also stimulate growing consumer interest and sales over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Uzbekistan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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