"Mobile LBS Market in Southeast Asia 2015-2019" is now available at Fast Market Research

LBS uses the positioning capabilities of wireless applications to deliver innovative services to mobile device users. LBS offers a cost-effective engagement with these users. LBS uses GIS technology and the internet to track a user's location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.

Technavio's analysts forecast mobile LBS market in Southeast Asia market to grow at a CAGR of 62.12% over the period 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "The use of analytics to increase consumer engagement. Companies such as AdNear are using big data analytics to obtain consumer insights. The information gathered is used to profile the consumer on the basis of search history, page visits, and social networking habits. This information is used for focused marketing and targeting new customers and specific customers."

According to the report, the market is witnessing a surge in the sales of smartphones with it constituting 55% of the total handset market. There is also increased adoption of location-enabled applications and mobile-focused media. The improved functionality and processing capabilities of smartphones and tablets have made them more than just communication devices

Further, the report states that the mobile LBS market is affected by the major challenge of data privacy. The network providers own and control the data about the subscriber's location. The presence of a legal framework to safeguard the users' privacy does not eliminate the concerns of the users, with the network providers being privy to such information.

The key players in the Mobile LBS Market in Southeast Asia are AdNear, Digi Telecommunications, Foursquare Labs, Globe Telecom, Google, HERE, Maxis Communications and TomTom while other prominent vendors include Airbnb, Advanced Info Service, Bouncity, Burpple, Celcom Mobile, Hungry Go Where (SingTel), Picky, PT Indosat, ShowNearby, Smaato (Adsmobi), Smart Communications, Telkomsel, Total Access Communication, U Mobile, Wimdu, XL Axiata, Yelp, Yoose.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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