Dog Food in Turkey - New Study Released

Over the course of 2015, dog food is expected to record a better performance than 2014, registering 12% current value growth. The main factors behind this improved performance are increasing dog ownership due to the growing need for companionship within urban centres, and increasing awareness of pet health which leads to growing demand for prepared dog food. Urbanisation with an increasing number of young professionals living within urban centres, leads to increasing preference for pets in general and dogs, in particular for companionship. Additionally, increasing awareness about dog nutrition leads to people switching from feeding their dog with table scraps and meal leftovers, to prepared dog food.

Competitive Landscape

In 2015, the local companies are set to increase their sales due to the growing number of new product launches within different price segments and increasing availability within different retail channels. Additionally, macroeconomic fluctuations, such as value depreciation of the local currency against the US dollar will lead to increasing preference for local brands as they are generally more affordable than their international counterparts. Another important trend which is expected to work to the benefit of local companies is increasing awareness and sensitivity about street animals which will increase the demand for local company’s economy brands. Based on these indicators, it is expected that in 2015, local players will continue to increase their value sales.

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Industry Prospects

Over the forecast period, increasing awareness of dog health and dog nutrition, increasing availability of prepared dog food, increasing company investment in terms of new product launches are set to lead dynamic forecast performance. Additionally, the low proportion of prepared dog food in the country also signifies strong potential for forecast growth. Consequently, dog food is expected to see value sales rise at a CAGR of 6% at constant 2015 prices, which is higher than the review period constant value CAGR of 4%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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